“WHEN 250 discount marts opened, over 140 thousand small stores in markets
near homes closed down.” (Financial News, Feb. 25, 2007)
Do discount stores have *enuri*
like the small market stores in their marketing plan?
It is indeed the small markets’ unique feature.
* *enuri* - Pure Korean word for cutting prices, usually at that very moment, on the spot.
Ahn Yoon-hwan
ahnsolo@yonsei.ac.kr