BRIGHT LIGHTS illuminate the studio. Many cameras in front of the stage
anxiously wait for him. Finally he appears on the stage and the audience loudly
welcomes him. Producers, writers and the staff members look at him admiringly.
He is Son Bum-soo ('82, Dept. of Business Administration), a famous announcer in
modern Korean media. He has emceed programs on all major Korean broadcasting
channels such as KBS, MBC, and SBS.
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Annals: You have been in many programs including
Achim- madang(Morning Garden) on KBS. Could you tell us more about your
Son: A freelance announcer's life is very
tiring. I must be ready early in the morning for Achim madang which is filmed
live. Then I lead a broadcasting discussion about the next day's show with
producers. Moreover, these days I host a new program on EBS so, I have to rush
from Yeouido to Yangjae. The new program is called An Attic of Knowledge. The
new show offers useful knowledge for our daily lives. I have to record two weeks
of programs on EBS. Filming takes 6 hours. It's not an easy work, but I enjoy
Do you have any impressive memories of your student life at
I spent my university life in the Broadcasting
club (YBS). I was the emcee of a radio music program at Yonsei. The YBS used to
make a funny quiz using music and suggested many sweet songs. Many couples came
to Chungsongdae(Yonsei's forest which consists of bamboos and walks) because of
the mood of the songs. I even received fan letters including requested music
from some ladies. Because my department, the Dept. of Business Administration,
had a large number of students, I couldn't be close with all the students. So I
spent my university life with my YBS friends mostly.
Yonsei graduate, what message would you like to leave
These days there are a lot of poor people in
this world. I want Yonseians to remember them. We, Yonseians, are blessed
leaders of this society. No matter what your major is, and how you succeed,
Yonseians must consider the question, "So what?" after achieving any dreams. I
want you not to settle in your success. Please try to transcend your limitations
and live a life of sharing and serving. If Yonseians rise to this challenge, I
assure this society can be changed.
Many Yonseians look up to you as a successful alumni. Could
you tell us some keys to your success?
would like to mention is about my favorite saying. You probably all know it.
"Then you will know the truth, and the truth will set you free." This is the
motto of Yonsei University. What is the truth? What is freedom? Please consider
these questions in your heart.
Do you have any last words for
I believe human life is a continuous series of
decisions. Your future can be changed by each decision you make. Once deciding
one way of two directions, however, never turn back and never regret. Moving
forward is the key to taking the right path for your life.
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"I want Yonseians to be real leaders, the light that will shine over
all the world," he says. Even bright studio lights and the loud applause of
audiences cannot describe him, or his life. Son Bum-soo is a real leader with
many values, both in the media communication industry and in his personal